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Spam
is not, as some people believe, an acronym for Short, Pointless,
and Annoying Messages. The word is related to the name of
the luncheon meat sold by Hormel since 1937, a portmanteau from
SPiced hAM. But how did it come to refer to e-mailed invitations
to enlarge the male member and share the ill-gotten gains of
deposed African despots? Many people assume that the route was
metaphor. Like the luncheon meat, the e-mail is cheap, plentiful,
and unwanted, and in one variant of this folk etymology, spamming
is what happens when you dump Spam in a fan. Through these
intuitions may have helped make the word contagious, its origin is
very different. It was inspired by a sketch from Monty Python's
Flying Circus in which a couple enter a café and ask the waitress
(a Python in drag) what's available. She answers:
Well,
there's egg and bacon; egg sausage and bacon; egg and spam; egg
bacon and spam; egg bacon sausage and spam; spam bacon sausage and
spam; spam egg spam bacon and spam; spam sausage spam spam bacon
spam tomato and spam; spam spam spam egg and spam; spam spam spam
spam spam spam baked beans spam spam spam, or Lobster Thermidor: a
Crevette with mornay sause served in a Provençale manner with
shallots and aubergines garnished with truffle pâté, brandy and
with fried egg on top and spam.
You
are probably thinking, "This sketch must be stopped - it's
too silly". But it did change the English language. The
mindless repetition of the word spam inspired late-1980's
hackers to use it as a verb for flooding newsgroups with identical
messages, and a decade later it spread from their subculture to
the populace at large.
Steven
Pinker: The stuff of thought, Language as a window into human
nature, Viking, New York, 2007. |