In
the late Eighties, before the revolutions, East Europeans were
avid cinemagoers. By 1997 cinema attendance in Latvia had
fallen by 90 percent. The same was true everywhere - in
Bulgaria it was down 93 percent, in Romania it was down by 94
percent, in Russia it had fallen 96 percent. Interestingly,
cinema attendance in Poland in the same years was only down by
77 percent, in the Czech Republic by 71 percent, in Hungary by
51 percent. In Slovenia it had hardly fallen at all. This data
suggest a direct relationship between prosperity and
film-going and confirm the explanation offered in one
Bulgarian poll for the decline in local cinema attendance:
since the fall of Communism there was a better choice of films
... but people could no longer afford the tickets.
Tony
Judt: The reckoning, in Postwar, A history of Europe
since 1945, Penguin Press, New York, 2005. |
|
A
direct relationship suggestion? Doubtfully direct, life is not
as simple as that. Maybe it is only a coincidence.
First
of all, the suggested direct relationship would require a
common reference value for the countries compared, e.g. cinema
attendance as a percentage of country’s population. It could
be that the striking differences in the decrease of attendance
actually result in an approximately equal post-revolutions
attendance for the listed countries when normalized to the
country’s population. A question than arises why the
differences existed in the first place and could they be
attributed to the prosperity of those countries. This is not
the same question because ‘prosperity’ here is before the
revolutions.
Secondly,
what was the cinema attendance in the Western World in
eighties and nineties? If there was a change, could it be
attributed to prosperity? If yes, is label ‘prosperity’ of
the same meaning for East and West?
In
particular, I doubt the "a better choice of films".
The selection of films I had in the socialist Yugoslavia is
matched here, in USA, only in very specialized theaters with
international movie series. Could Tony Judt imagine that
film-going East Europeans are affected by the fall of movie
artistic quality as well as the fall of Communism? |